Book Marketing & the Reader – Part 1

I recently attended a virtual Summit on Bestseller Secrets and wanted to share a few tips I gleaned for book marketing. As a reader and not just an author, I did not necessarily agree with each speaker’s ideas and points, but you may. Author and reader input is requested! The highlights and relevant tips for Part 1 follow.

Amazon’s category change

Newsletters

We’ve all heard over and over the critical nature of sending regular newsletters. Key in creating newsletters is to have a subscriber list you can send it to, and the more the merrier. Growing it is no easy task, especially when as authors, we want to spend time writing our books. Authors, what do you need?

First on the list is a giveaway — something your potential subscribers would like to receive in exchange for signing up to your list. If you are a nonfiction writer, this can include something as simple as a helpful checklist. But alas, fiction writers don’t get off that easily. We need to provide what we love – story. I intend to write the story behind how and why Search & Recovery International was created. Would you be interested in that story? If you choose to subscribe to my Mailing List before it’s ready to be released, you will still receive that story as well as any other giveaways I provide.

The next question is based on frequency. How often should you email your subscriber list? Every single speaker at this summit pushed daily emails to grow your subscriber list. Hmmm.

I subscribed to several of them to see what they did and how I felt about it. One week later, I unsubscribed to all but 2, and one of those 2 only sent me one email because it was her birthday and she let me know she will not be sending emails that week. We’ll see how long she lasts before I unsubscribe. Frankly, I find it harassment, but each of these speakers have evidently found it successful for them. What are your thoughts?

The Marketing Plan

It was unanimous – to sell books, you must have a marketing plan in place prior to your book’s release. More on that to come. By the way, tomorrow Search Beyond Lies is available as an Amazon Countdown Deal for 1 week. It will be available for .99 for 3 1/2 days and then move to $1.99 for 3 1/2 more days before it goes back to 3.99. If you have Kindle Unlimited, it’s free.

Do you have a plan?

© 2023 Karen VDH Fischer

A suspense thriller with a dash of romance, Search Beyond Lies tells the story

of the search for a missing scientist, a top-secret project, and a ticking clock. Desperate to find his friend and mentor, James Frankel knows that only former Army Ranger, Charlie Sommer can help him. But how can he trust a woman who’s keeping secrets?

As a former Army Ranger, Charlie Sommers garnered the reputation of having the highest search and rescue success rate, but she’s plagued by the one she left behind. Now she’s on the verge of an exciting new beginning as a part of Search & Recovery International where her secrets are safe. There’s only one problem: the new assignment will take her back to Colorado and the loss that still haunts her.

The clock is ticking down. With their lives–and their hearts–at risk, Charlie and James join forces in an attempt to save the scientist and the world from catastrophe while finding the truth beyond lies in this action-packed thriller. It is available at https://amzn.to/3ueVmTO.