Tag: publication

Publish Don’t Perish – 65 Tips

Today is the start of a new series, Publish Don’t Perish — 65 Tips, in honor of my parents’ 65th wedding anniversary. Sixty-five years ago today, my parents were married. But wait, isn’t today Halloween? Well, yes, but 65 years ago Halloween was not celebrated on Sundays, the day my parents said, “I do.”

Happy 65th Wedding Anniversary — Love you!

Sixty-five years…WOW! With almost 50% of marriages ending in divorce or separation, there is much to learn from this incredible couple after 65 years of marriage. Fortunately, I am blessed in more ways than I can count because they are my parents. For purposes of this series, we’ll focus on what they provided me and continue to provide me in Tip #1: Support.

Types of Support

There are many types of support, including financial, emotional, and personal assistance to name a few. Our family has been blessed by my parents who have supported each and every one of their children and grandchildren throughout all of their lives in more ways than I can count.

Our Family

I have a passion for writing, and a writer’s life can be a lonely life. It’s critical to surround yourself with those who will come along side and support you in your endeavors with encouragement, laughter, shared tears, a break… . We all need cheerleaders in the ups and downs along the journey to publication — success doesn’t come over night in the life of a writer, and life itself is usually not a bed of roses.

My parents supported me throughout each stage of my life with every type of support and encouraged me to keep writing. Thank you, Mom and Dad! You continue to be my biggest fans!

Support throughout each stage of my life. Thank you Mom and Dad!

Other Writers

What better group to obtain support than other writers who understand and have experienced similar ups and downs. It’s one of the reasons I started Thyme for Writers in 2017. Over these past couple of years, I’ve had the opportunity to share the experiences and helpful hints provided by this remarkable group. After all, it’s not healthy to write in a vacuum.

Karen Van Den Heuvel Fischer

Many of the tips gleaned in this series, will come from what I have learned from my incredible parents and other writers. In the meantime, rally your support team — family, friends and fellow writers who keep us pumped up and moving on.

What type of support have you found most helpful?

(c) 2019 Karen Van Den Heuvel Fischer

SEO: Make Your Content Stand Out

The idea is to increase your ranking. The more hits the better. In addition to using the right key words, make your content stand out. After all, it’s your content that will make or break you.

Be appealing and useful

Ask yourself this question — What value will your viewers receive from viewing your content?

Be Appealing and Useful
Purpose

Content should have a purpose and plan. If it doesn’t, it will be confusing, bland, and redundant. Once you have an understanding of why you are creating your content, it will be far easier for you to write, video tape or photograph.

Value

Content should offer something valuable to its readers/viewer. For example, if you can make someone laugh from a video, it has value. If people learn something new from a blog, it has value. If a tweet breaks news, it has value.
Be unique. If you can provide your niche with a perspective no one else has offered, your content will stand out. It’s different, not the same old, same old.

Answer a Question
SEO, value, quesiton
Answer A Question

Your content needs to answer a question, even if it’s “Why am I here?” If a person is searching the world wide web for information and so happens to land on your article, will they quickly move on or stay to read your article?

Relate

Your readers like to relate to a video or blog post where they can nod their head in agreement. For example, a video that shows what kids might do in the back seat on a long ride might cause the parents to share the content because they can relate.

Variety

Add variety to your content – mix it up! Experiment with videos, photos, and written content. Remember, variety is the spice of life.

Entertain

Consumers enjoy interesting, educational, intriguing content. If your reader is entertained, they will want to see even more content from you and may even want to buy your book or services.

Visual

Catchy, vibrant, intriguing photos will grab your readers’ eye and they’ll be interested in seeing how it relates to the content.

writing, journey, publishing, Thyme for Writers
Inspire
Inspire

You want your content to encourage a reaction, whether it’s a link to additional information, a call to action, an invitation to share or comment. Your creative content should inspire your readers to take some type of action.

Scannable

Most people do not have much of an attention span on the web (unlike paper print) so make sure your content is broken up into small chunks that is easily consumed replete with headings, images, subheadings, numbered lists, and bullet points. It’s easier for your audience to take away something valuable.

Compatible

Your content should view and read well across all types of mobile platforms.

Wedding Planner, decorations, creative, artists, reception, Hidden Bloodlines, bookclub, Stanley Hotel, Black Friday
Karen & Joni
Shareable

You not only want your readers to enjoy your content, but you want them to love it so much they want to share it with their friends. The more people who share, the more people get exposed to your brand.

Regular Publication

You don’t have to publish daily, but when you are consistent with your posts, people have something to look forward to. For example, if you post your blog every Thursday, like I do, your readers will visit your site every Thursday to check out your new content. Marketing research shows that blogging twice a week is best for marketing your book. Again, consistency is important and if you can manage twice that’d be great.

What value do readers receive from your content? Next month we’ll take a look at four more points to increase your hits!

(C) 2019 Karen Van Den Heuvel