Tip #15 in the Publish Don’t Perish Series is to ask yourself, “Why?” Whether your work in progress are your memoirs, a novel, or nonfiction work, why do you want to write it? What do you want it to accomplish? Who is your audience? The answer to these questions will help provide you with direction in what you need to do to get to the end, whether it should even be published, and how.
The End
Who is your audience?
Before you start writing, the experts always ask you to identify your audience. Who do you want to reach? Your audience is key. To name just a few reasons for its importance, your audience dictates how you write your story, whether a traditional publisher would be interested in your story, and how you would market your story.
Who is your audience?
Answering this question, will also help you understand why you
want to write your story.
The inspiration.
A dear family friend had a very unusual and difficult life. She reached out to me for guidance on writing her memoirs. I am not an expert in that area, nor do I hold myself out as a copy editor or content editor. The service I provide authors is on the legal end – either forming and organizing their companies or providing a legal review of their manuscript to minimize their risk of liability. Her quest, however, is the inspiration behind this article.
Why do you want to write your story?
I happen to be a member of an incredible group of fellow writers. As
I reached out to my group on behalf of this family friend, the response I
received from one wise member sparked this tip. It is all about the why,
especially when it comes to memoirs.
Thyme for Writers
This fellow writer wrote his life history and found it to be a
good experience. He didn’t write it for publication, but for himself and his
family.
If you write it for yourself and your family, he offered these thoughts:
“1. There
are no rules you must follow. This is your story so you can do what you want.
It can be short or long. You can include stories that make you look near
perfect or those that are embarrassing.
2. The other thing that motivated me to write it was a friend who
said, ‘everyone should write their life history because if you do not, someone
else will tell your story for you … and it will be wrong.’ :-)”
If you are
writing for publication, I suggest learning the craft and obtaining the publishing
guidelines.
A Beacon for Life
When I wrote “A Beacon for Life,” it had a dual purpose. It was a
way for me to work through my grief and assist others in working through
theirs. To help others, I had to have it published by a traditional publisher. If
I helped one person, I met my goal. Fortunately, my goal was exceeded beyond my
wildest imagination.
If your goal is to reach others outside of your family and friends, stay tuned for Tip #16.
If writing is your passion, never give up! So many things may get in the way — time or the lack of it, discouragement, the need to earn a living, life …. The list goes on and on, especially if your goal is to be published by a traditional publisher. Your support group can provide you with the extra push you may need for Tip #2 — Never give up!
The Author Toolbox
Candee Fick talked about the time issue in her article, So Little Time to Conquer this Mountain where she shares her tips and strategies in her busy life and offers a very helpful tool, The Author Toolbox. This article is about perseverance, keeping that goal in sight so that we never give up.
As writers, we all deal with discouragement whether we are trying to get published, or are already successfully published. Our journeys may be different, but the difficulties are similar if not the same. In today’s publishing industry, the age of the ebook and ease at which someone can get published independently has changed the course of the industry.
Why do we write? For me, it’s a passion for story. There is a story I can’t get out of my mind until I put it on paper. That’s how Hidden Bloodlines started — it was a story that perpetuated itself for two years before I attended my first writers conference in Estes Park, Colorado. As an attorney and dietitian with multiple articles and one published nonfiction book, writing was my life, but my passion was fiction — a story to share. However, I quickly learned that writing fiction is a totally different “animal” than nonfiction. It is a different art and it was important that I learn the craft. Future articles in the Publish Don’t Perish Series will talk about this craft and how to achieve the necessary skills for success.
NEVER GIVE UP!
For those interested in becoming published by a traditional publishing house, the road may be long and bumpy with uncertain forks. For those who don’t want to wait the years most likely involved with a traditional publisher, you may want to go the Indy way. Regardless of which avenue you choose, when you reach that publication goal , it doesn’t end. There are millions of books out there and you may ask, “How will anyone find me? Can I make a living writing? How successful can I be? Is it even worth it?” The Publish Don’t Perish Series in Thyme for Writers will help you discern the path that’s right for you. It will hopefully answer your many questions and help you avoid time consuming mistakes. I for one made mistakes that cost me years. Keep your eyes open for future posts that will steer you clear of these mistakes and make your road smoother. Remember, Tip #2 is critical — NEVER GIVE UP!
We’ve been talking about content, because that is the most important. For this last post in my SEO Series, we’re going to explore your website topic.
How many of you write nonfiction? Fiction? Nonfiction writers have their topic laid out — the topic of your website is that of your book or books.
Fiction writers are a different story. Depending on the type of fiction they write, they may or may not be able to tie their blog to their novel or genre. If you fall into this category, choose a topic you enjoy (your sense of joy will spill out to your readers) and know about.
For example, I am a dietitian and am passionate about eating properly and exercise. I am also an attorney and am passionate about the legal profession. My first novel is a romantic suspense thriller, Hidden Bloodlines. The heroine is an attorney (of course). My theme is “adding spice to your life” with a blog tying my books, passions, and writers/readers, titled “Thyme for Writers.” I confess to not coming up with that title — Candee Fick, a fellow writer in my writer’s group did. — Thank you Candee!
My website has posts on nutrition (including delicious healthy recipes), exercise (a physical therapist has been a regular guest on my website), legal issues facing writers, tips for writers, and interesting real places that relate to my book. Whew.
Reverse Flies on Ball for the Newbie & Advanced
Statistics show that for the greatest impact, at least 2 blogs per week should be your goal. But some of us have other obligations which may make it unrealistic.
Whatever your topic, I recommend not making the same mistake that I made. I let the fear of technology stop me; don’t let it stop you. Start your website/blog now. Don’t wait until you have that publishing contract like I did. It still takes time to build that following. If you start your web now, and your book gets released in 2 years, you will have a following who will buy your book.
Author Candee Fick
With respect to the technology aspect, you don’t need to hire an expensive web master. I’m living proof. A writer I know who is a former K-12 teacher, Candee Fick is amazing. She can teach you how to get up and running and manage your own website at a very reasonable hourly rate. I am living proof. And, I confess, she used me as her beta tester for her “worst case scenario” — what is the most time it could take to teach someone.
I’d like to leave you with the 2 most important SEO tips: (1) optimize the very first paragraph on each page and (2) update often.
We all know that the web is flooded with all types of useless, inaccurate, information. When you create valuable content that serves a purpose, you are slicing through the noise and clutter on the World Wide Web and become one of the trusted resources. That is what we want to strive for sooner rather than later.
A general challenge of publishers (which definitely applies to Indy publishers) originates from the changing boundaries of the laws of publicity, libel, and privacy. Contracts typically contain indemnification clauses protecting the publisher’s interests in this regard.
Mourning Candle
If you publish statements that are false and defamatory, or even private facts that are embarrassing to someone, you can be sued. In this litigious and highly proprietary time, more and more references to individuals (deceased or living) are bringing claims of breach of privacy, defamation, or violation of publicity rights.
These issues primarily face nonfiction publishers, but that doesn’t prevent those publishing fiction to be affected. Let’s take a look at each of these areas.
Please use this article as an educational resource only, it is not meant to provide legal advice.
Defamation
Scorned or Ridiculed
Generally “defamation” is a false statement of fact about a living individual (though in certain jurisdictions it may apply to deceased individuals and, periodically, to corporate entities) that holds the person up to scorn or ridicule. Note that the law allows more leeway when discussing public figures.
Privacy Rights
An individuals’ privacy rights is a related issue. Typically, this area is more of a challenge to magazine and newspaper publishers because of the nature of the fast paced reporting which may cause the re lease of facts that should not be made public, including financial, medical, or other highly personal information.
Fast Paced Reporting
The reality is that all publishers of nonfiction must be wary of disclosing personal information of a sensitive or embarrassing nature. (And this is in the United States, where the rules are relatively liberal; beware of disclosing personal information about foreigners or about Americans in works published outside the United States.) Where any such information is about to be published, consult with your lawyers to be sure you aren’t at risk of violating a criminal or civil statute here or abroad.
Publicity Rights
Mona Lisa
Publicity is closely related to the right of privacy. (This is technically a subset of the “right of privacy” which, in legal terms, incorporates four related rights: publicity, intrusion, privacy, and false light.) Generally, the right of publicity prevents the commercial exploitation of the value of an individual’s likeness and name. Not only are celebrities protected by this right, but it protects others whose appearances and names have real commercial value. It also prevents the use of anyone’s likeness or name in trade or advertising without their permission.
Karen Van Den Heuvel Fischer
Are you with a traditional publisher or are you Indy? If you’re with a traditional publisher, check your contract. If you are an Indy publisher, what steps do you take to protect yourself?
Next month we’ll take a look at negligent publication.
We welcome back Candee Fick to Thyme for Writers with Spicing Up a Book Launch!
Thyme For Writers: Spicing Up a Book Launch with Candee Fick
As a writer seeking publication, there are a few dates that will stand out in your memory almost as much as the day you got married or when your children were born. There’s the day you got “the call” that you were being offered a contract. Then there’s the first day you hold that advanced reader copy in your hands and smell the ink (don’t pretend you didn’t!) And then there’s launch day…
A typical book launch revolves around spreading the word. “Hey, I’ve got a new book coming out and you should buy it.” (Which I do. And yes, you should. But that’s not the point of this post…) Authors roll up their sleeves, create memes and other graphics, schedule guest blog posts, email their list, plan a party, get some prizes, set up a few giveaways, and maybe even buy a few ads on Facebook to gain visibility.
Marketing
Which is all good stuff to do as you generate buzz for your new book. After all, marketing experts say it takes seven exposures to your message before someone will act.
However, with the hundreds of books coming out this year and all those authors doing the same pre-launch tactics, how do you make your book stand out above the crowd? How do you attract a reader’s attention long enough for them to take those second, third, sixth, and seventh looks so you can make the sale?
It’s “thyme” to spice up your book launch with a theme that somehow ties into your book (or at least into the season). Perhaps the best way to make this point is with a few examples to spark your own creativity.
Football
For my debut novel with a college football setting, I planned a virtual tailgate party to “kickoff” the book. During the event, we discussed topics like tailgating food, uniforms, mascots, and marching bands to capture the favor of a college football program. I also used words like pre-game, halftime, fourth quarter, and overtime in some of my marketing language.
My second novel was set in a dinner theater so, like in real show business, I encouraged folks to buy their “tickets” to Opening Day with a countdown until the curtain would rise. Backstage tours, glimpses at the costuming, plus lots of videos to capture the music and rhythm of dancing feet all helped pull readers into the story world and pique their interest.
One friend’s book was set around a fashion consignment store in Hollywood. Her online launch party held a “red carpet” theme where she actually introduced each character as if they were arriving to the party and even described what they were wearing.
In addition to finding inspiration from the book’s setting, you can also plan to build buzz around the title. To launch her book, Charming the Troublemaker, another friend had a bunch of fellow writers at a conference pose for pictures holding a Snicker’s candy bar with the word “troublemaker” on it. During the countdown to launch, she posted those pictures on Facebook and asked people to vote whether that particular person was sweet, salty, or both. Weekly votes narrowed the field until there was one winner of the troublemaker title…and everyone remembered the name of her book (or at least part of it!).
Focus on Love by Candee Fick
While brainstorming plans for my next release on Tuesday, I too found inspiration in the title, Focus On Love, along with the fact that both main characters in the book are photographers. In January, when everyone was focused on new resolutions and a word for the year, I blogged about that theme. But once the calendar turned to February and Valentine’s Day approached, everyone had “love” on the brain. That’s when I started a photo contest and asked people to share pictures of love in action or things that they love with the hashtag #FocusOnLove. (Winner gets an autographed book and a Shutterfly gift card…because it’s photography. The contest ends on the 17th so there’s still plenty of time to participate!)
It’s too soon to tell if I’ve made my launch unique enough to be memorable, but I certainly have done my best to make my book stand out from the rest.
What about you? How can you spice up your next book launch? Is there a unique element or feature in your book that would get readers interested long enough to take another look at your story? Maybe it’s the setting. Or a career /profession. A family recipe or historical tie-in. Is there a holiday to celebrate like Christmas? How can you weave that into the graphics, prizes, party plans, and even headlines?
P.S. In case you wanted to know more about Focus On Love, you can pre-order it here. In addition to the photo contest mentioned above, you can also enter to win autographed copies of all three of my novels as well as another Shutterfly gift card here.
Author Candee Fick
BIO: Candee Fick is a multi-published author in both fiction and non-fiction. She is also the wife of a high school football coach and the mother of three children, including a daughter with a rare genetic syndrome. When not busy with her day job, writing, or coaching other authors, she can be found cheering on the home team at sporting events, exploring the great Colorado outdoors, indulging in dark chocolate, and savoring happily-ever-after endings through a good book.
Find all of her books on Amazon here or sign up to receive email updates and get the first chapters of her novels for free. You can also find her online at www.CandeeFick.com.
Focus on Love by Candee Fick
BOOK BLURB: Free-spirited Elizabeth Foster turned her back on her father’s photography business to pursue musical theater, but with a one-show contract, she’s a few weeks from unemployment forcing her home. Meanwhile sought-after photographer Ryan Callahan has put his career on hold to help his sister’s family while her husband is deployed, but the promise of a bigger assignment could lure him away from building a family of his own. If given the choice, what dreams would develop? Or will they learn to focus on love instead?
If writing is your passion, never give up! So many things may get in the way — time or the lack of it, discouragement, the need to earn a living, life …. The list goes on and on, especially if your goal is to be published by a traditional publisher.
Resources
The Author Toolbox
Candee Fick talked about the time issue in her article, So Little Time to Conquer this Mountain where she shares her tips and strategies in her busy life and offers a very helpful tool, The Author Toolbox. This article is about perseverance — keeping that goal in sight so that we never give up.
The Journey
As writers, we all deal with discouragement whether we are trying to get published, or are already successfully published. Our journeys may be different, but the difficulties are similar if not the same. In today’s publishing industry, the age of the ebook and ease at which someone can get published independently has changed the course of the industry.
Hidden Bloodlines
Why do we write? For me, it’s a passion for story. There is a story I can’t get out of my mind until I put it on paper. That’s how Hidden Bloodlines started — it was a story that perpetuated itself for two years before I attended my first writers conference in Estes Park, Colorado.
As an attorney and dietitian with multiple articles and one published nonfiction book, writing was my life, but my passion was fiction — a story to share. However, I quickly learned that writing fiction is a totally different “animal” than nonfiction. It is a different art and it was important that I learn the craft. Future articles will talk about this craft and how to achieve the necessary skills for success.
Thyme for Writers The Journey
For those interested in becoming published by a traditional publishing house, the road may be long and bumpy with uncertain forks. If you are not interested in the years usually involved with a traditional publisher, you may want to go the Indy way. Regardless of which avenue you choose, when you reach that publication goal , it doesn’t end. There are millions of books out there and you may ask:
“How will anyone find me?”
“Can I make a living writing?”
“How successful can I be?”
“Is it even worth it?”
Thyme for Writers will help you discern the path that’s right for you. It will hopefully answer your many questions and help you avoid time consuming mistakes. I for one made mistakes that cost me years. Keep your eyes open for future posts that will steer you clear of these mistakes and make your road smoother.
