key words Archives - K.V. Fischer

Get started on your website regardless of how far along you are on your first book. The idea is to build a following of readers before you release your first book. If you wait until after, it may be quite difficult or even too late for that first book. The good news is, if I can do it, just about anyone can — no joke. In my SEO for Writers Series, I provide guidance on how to get started and optimize your readership. For your convenience, I listed the articles below with a brief summary and link for each.

Search Engine Optimization (SEO) for Writers

Discover:

What a website provides that social media does not; and
An incredible tool to get you started: The Author Toolbox — Practical Tools to Build a Book, a Platform, a Business, and Career, by Candee Fick.

Search Engine Optimization for Writers — Unique

SEO, writers, unique, Google, content, websites, authors, books — Unique

Our definition of unique is not necessarily the same as how Google and other search engines define it. When it comes to your website, being unique as Google defines it is what’s important in growing your reader base.

SEO for Writers — Key Words

Readers use key words to find what they are looking for. Identifying these words and terms are critical to increasing the number of people who visit your website, in other words, increasing your hits.

SEO — Make Your Content Stand Out

When you make your content stand out, you will increase your hits. Ensure your content stands by focusing on these critical areas:

bloggers, writers, copyright — Make your content stand out.

Be Appealing and Useful
Purpose
Value
Answer a Question
Relate
Variety
Entertain
Visual
Inspire
Scannable
Compatible
Shareable
Regular Publication

SEO — Increase Your Hits

We’ve been looking at ways to increase your hits, from the key words you use to making your content stand out. This article provides the last of the tips to increase your hits and entice the reader to stay a while. After all, a reader who hits and immediately jumps off tells “Google” that they did not like what they saw, but one who stays … .

SEO — Your Website Topic

The last article in the series discusses your website topic. For those who write nonfiction, this won’t be a challenge, however fiction writers are another story. Receive inspiration for your topic in this article.

Don’t be afraid — Go for it!

This is the third article in the SEO for Writers Series and it answers the following questions: What draws people to your site? How do you increase those hits in a positive way? The answer lies in key words… .

Keywords

Keywords are those terms and words people use when they look for something on the internet through a search engine, whether it’s Google, Yahoo, or another. A label is another good way to look at it. It states your post’s purpose in a few words — sometimes only one. Usually groups of words are used because that is how people search (one word often gives too many options). Your goal is to match as closely as you can what someone will input for a search.

Guidelines to effectively use keywords include:

The keywords should always be used in the title.
Within the first 50 words of your article, repeat the keywords at least once.
Throughout the rest of your article, spread out the use of these keywords as a natural part of the article. For example, in a 350-400 word article, the keywords should be used at least 3 or more times.
Remember, the search engines use algorithms. This means they won’t necessarily understand and pick up on the way you cleverly use words or a double meaning. For example, a clever title of Chili That’s Too Hot to Handle will rank a lot lower than one with the title Vegetarian Homemade Chili. The reason is because the algorithm used the literal meaning of the words and because the clever title doesn’t include the word “vegetarian,” it will receive fewer clicks.

SEO, search engine optimization, key words, search engine, Google, Yahoo, writers, social media, titles, descriptions — Guidelines to Using Key Words

My goal is not to quell your clever thoughts, we just need to be deliberate when and where we are clever. For example, that chili recipe with a name like Spicy Hot Vegetarian Chili would be a hit, and in its description, include the clever tag: too hot to handle.

Linking your website/blog with your social media will bring in even more traffic, but remember, if your social media site is set on private, Google can’t review these pages regardless of how great and active they are.

What is your experience?

Tag: key words

Publish Don’t Perish: Tip #4 – Get Started On Your Website